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To grow your agency in 2023 and beyond, you must overcome some serious challenges:
Extreme Competition
There are more agencies, consultants, freelancers, and Do-It-Yourself options available to your prospects, making it increasingly difficult to stand out in a meaningful way.
Economic Uncertainty
Recession triggered by rising inflation and an economic downturn. Boston Consulting Group research shows only 14% of companies grew during the last four recessions.
Clients Demand ROI Quickly
During a slow economy, business spending is more conservative and clients are more demanding. Fail to deliver ROI within 60-90 days, and you risk being thought of as ineffective or unnecessary.
Future-proof your agency with the Revenue Growth Catalyst
Deliver a unique service that only you can offer, that is clearly linked to quantified value, and delivers a positive Return On Investment within 60-90 days.
The Revenue Growth Catalyst can provide you with this unique competitive advantage.
What is the Revenue Growth Catalyst?
The Revenue Growth Catalyst is a unique new revenue growth service agencies and advisors can provide for their cients to help them grow in a structured, predictable way.
What makes it unique?
The future of growth strategy is here… and your client’s will love it.
Companies that actively measure and manage their strategies grow up to 7-times faster than those that don’t… regardless of sector. Top growers (20%+) invest an average of 2.6-times more on intangibles than low growers (<3%).
Source: McKinsey – Getting Tangible About Intangibles: The future of growth and productivity.
The higher a company scores on the Growth Catalyst, the faster they tend to grow.
Business leaders manage what they can measure.
Even though there’s no shortage of data available to business leaders today, too many important growth decisions are still made by either guessing or gut feeling. These decisions will be lucky or wrong.
When it comes to creating effective growth strategy, the data often missing is from critical “soft” areas of the business. Things like strategy, innovation, agility, resiliency, and brand are vital to success, but are often neglected because they’re difficult to measure.
That’s where the Revenue Growth Catalyst comes in.
Raise your Growth Catalyst score – grow your business.
The Revenue Growth Catalyst aligns the most important hard metrics (revenue, profits, and enterprise value) with critical soft areas. The result is an undeniable relationship between benchmark scores and a company’s growth rate. Based on 150+ company benchmarks, we found:
The Revenue Growth Catalyst is like mission control for your client’s growth strategy.
The Revenue Growth Catalyst is like mission control for your client’s growth strategy. It brings all of their critical information together in one place to make it easy measure, manage, and improve their growth strategy.
Comprehensive & Organized
Our holistic approach drives both short- and long-term financial performance in revenue, profits, and enterprise value.
Quantifiable Results
Inspire data-driven decisions and gain a realistic understanding of timescales and milestones.
Predictive ROI
The Revenue Growth Catalyst gives clear measures to predict and demonstrate Return On Investment.
Flexible
Works with any client growth strategy (all 18 of them), both currently and in the future.
Repeatable
Help your clients grow in a methodical, predictable, repeatable way while building a culture of innovation and agility.
Constant Forward Progress
Align teams around priorities, inspire data-driven decisions, and gain a realistic understanding of timescales and milestones.
How the Revenue Growth Catalyst creates competitive advantage for agencies.
Agency Growth OS and our 120 Growth Catalyst software gives companies a systematic and quantified view into the problems and growth opportunities across a business. Covering both quantitative and qualitative data, it puts hard measures on soft areas that are often neglected because they are difficult to measure.
Differentiate
Stand out in your marketplace or niche with a clear and direct link to quantified value and ROI.
Thought Leadership
Conducting diagnostics and benchmarks allows you to collect unique data and develop your own unique insights.
Sell More Strategy
The Growth Catalyst identifies opportunities and positions agencies to conduct more high-value strategy work.
Better Compete
Creating unique, quantified value allows you to win more in competitive situations and punch above your weight against larger firms.
How the Revenue Growth Catalyst improves financial performance.
Client Acquisition
Client Retention & LTV
Profitability
Equity Value
Your clients will love it, too.
Quantifiable Results
There is a clear link to value based on conservative, achievable and believable projections.
High ROI
The Revenue Growth Catalyst is a prudent investment that should deliver a minimum 10:1 ROI.
Flexible & Adaptable
The Revenue Growth Catalyst is flexible, and will work with both your current and future growth strategies.
Gain Clarity & Control
Remove conflict and debate about growth strategy, resulting in less talk and more action and execution.
Reduce Risks
Builds agility and innovation into their growth strategy while improving resiliency to change and disruption.
Holistic Growth
Drives short- and long-term growth in revenue, profits, and enterprise value.
Gain more control of the growth of your agency or consultancy.
And out-position 99% of your competitors and retain clients longer in the process.
Before Agency Growth OS
The prospect considers you “high-risk” because they must spend money up-front for benefits that can’t be quantified or guaranteed.
After Agency Growth OS
The prospect wants your service because they can see a clear path to a quick and significant Return On Investment.
Results our clients experienced
90%
Improvement in close rates
40%
Decrease in sales effort
60-90
Days to generate client ROI
10.4%
Annual revenue growth from customer retention
How we work with agencies and advisors.
Software
The Revenue Growth Catalyst software makes it easy for you to create a data-driven sustainable growth strategy that turns a few 1% improvements into 20% annual growth in revenue, profits, and company valuation.
Hands-on
In the Escape Velocity program, we work hand-in-hand with a select few agencies to help them further develop their thought leadership, create their own benchmarking program around it, and build an agency attractive to strategic investors.
The Revenue Discovery
See the Revenue Growth Catalyst in action
01
Schedule a Revenue Discovery
Let’s have a brief conversation to discuss your business, goals, and to confirm fit with the Revenue Growth Catalyst.
02
Run Your Data Through the Growth Catalyst
Under mutual NDA, we’ll enter your data into the Revenue Growth Catalyst software to identify risks and opportunities for growth.
03
Identify Your Growth Opportunities
Our clients typically see 20-40% annual gains in revenue, profits, and valuation metrics after the Value Discovery.