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To grow your agency in 2023 and beyond, you must overcome some serious challenges:

Agency Growth OS challenges

Extreme Competition

There are more agencies, consultants, freelancers, and Do-It-Yourself options available to your prospects, making it increasingly difficult to stand out in a meaningful way.

Economic Uncertainty

Recession triggered by rising inflation and an economic downturn. Boston Consulting Group research shows only 14% of companies grew during the last four recessions.

Clients Demand ROI Quickly

During a slow economy, business spending is more conservative and clients are more demanding. Fail to deliver ROI within 60-90 days, and you risk being thought of as ineffective or unnecessary.

Future-proof your agency with the Revenue Growth Catalyst

Deliver a unique service that only you can offer, that is clearly linked to quantified value, and delivers a positive Return On Investment within 60-90 days.

The Revenue Growth Catalyst can provide you with this unique competitive advantage.


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What is the Revenue Growth Catalyst?

The Revenue Growth Catalyst is a unique new revenue growth service agencies and advisors can provide for their cients to help them grow in a structured, predictable way.

What makes it unique?

RevGrowth Operating System

The engine of the Growth Catalyst is the Revenue Growth OS, a proprietary, comprehensive organic growth framework created to get the maximum financial performance from minimal client effort and change. Organized effectively, you can help your clients turn a few small 1% improvements into 20-40% annual growth in revenue, profits, and enterprise value.

Growth Catalyst software

The Growth Catalyst software makes it easy to implement the Revenue Growth OS into your client’s business.

  • Diagnostic and benchmarking tools reveal the current state of their business, identify growth opportunities, and help clients understand their full growth potential.
  • The Prescribe Module helps you conduct a thorough and advanced analysis of their opportunities for growth.
  • And the Grow Module assists in executing your client’s data-driven growth strategy and drive consistent progress toward their goals.

The future of growth strategy is here… and your client’s will love it.

Companies that actively measure and manage their strategies grow up to 7-times faster than those that don’t… regardless of sector. Top growers (20%+) invest an average of 2.6-times more on intangibles than low growers (<3%).

Source: McKinsey – Getting Tangible About Intangibles: The future of growth and productivity.

Agency Growth OS - Growth Catalyst Score to Growth Rate Correlation

The higher a company scores on the Growth Catalyst, the faster they tend to grow.

Business leaders manage what they can measure.

Even though there’s no shortage of data available to business leaders today, too many important growth decisions are still made by either guessing or gut feeling. These decisions will be lucky or wrong.

When it comes to creating effective growth strategy, the data often missing is from critical “soft” areas of the business. Things like strategy, innovation, agility, resiliency, and brand are vital to success, but are often neglected because they’re difficult to measure.

That’s where the Revenue Growth Catalyst comes in.

Raise your Growth Catalyst score – grow your business.

The Revenue Growth Catalyst aligns the most important hard metrics (revenue, profits, and enterprise value) with critical soft areas. The result is an undeniable relationship between benchmark scores and a company’s growth rate. Based on 150+ company benchmarks, we found:

On average, companies scoring in the 2nd Quartile grow 3.1X faster than 1st Quartile companies.

3rd Quartile companies grow 5.6X faster than 1st Quartile companies

4th Quartile companies outpace 1st Quartile companies by 7.2X.

The Revenue Growth Catalyst is like mission control for your client’s growth strategy.

The Revenue Growth Catalyst is like mission control for your client’s growth strategy. It brings all of their critical information together in one place to make it easy measure, manage, and improve their growth strategy.

Comprehensive & Organized

Our holistic approach drives both short- and long-term financial performance in revenue, profits, and enterprise value.

Quantifiable Results

Inspire data-driven decisions and gain a realistic understanding of timescales and milestones.

Predictive ROI

The Revenue Growth Catalyst gives clear measures to predict and demonstrate Return On Investment.


Works with any client growth strategy (all 18 of them), both currently and in the future.


Help your clients grow in a methodical, predictable, repeatable way while building a culture of innovation and agility.

Constant Forward Progress

Align teams around priorities, inspire data-driven decisions, and gain a realistic understanding of timescales and milestones.

How the Revenue Growth Catalyst creates competitive advantage for agencies.

Agency Growth OS and our 120 Growth Catalyst software gives companies a systematic and quantified view into the problems and growth opportunities across a business. Covering both quantitative and qualitative data, it puts hard measures on soft areas that are often neglected because they are difficult to measure.


Stand out in your marketplace or niche with a clear and direct link to quantified value and ROI.

Thought Leadership

Conducting diagnostics and benchmarks allows you to collect unique data and develop your own unique insights.

Sell More Strategy

The Growth Catalyst identifies opportunities and positions agencies to conduct more high-value strategy work.

Better Compete

Creating unique, quantified value allows you to win more in competitive situations and punch above your weight against larger firms.

How the Revenue Growth Catalyst improves financial performance.

Client Acquisition

Client Retention & LTV


Equity Value

Generate more leads with unique marketing messages and offers that stand out in your market.
Improve conversion with a clear link to quantified value and ROI.
Create more referrals with your unique, high-value service.
Increase purchase frequency with periodic check-ups that identify additional opportunities for your services.
Extend client buying lifetime and embed your services into your client’s strategic planning process.
Reduce attrition and with a service they won’t want to give up because it delivers clear, consistent ROI.
Reactivate inactive clients with your new, unique, high-value service.
Incorporate value-based pricing is easier with a service that has a clear link to value and demonstable ROI.
Sell more highly profitable strategy and advsiory work.
Activate nine drivers of organic revenue growth (the single strongest variable of enterprise value).
Activate up to 12 different equity drivers that impact valuation multiple expansion.
Build an agency that is attractive to strategic investors.

Your clients will love it, too.

Quantifiable Results

There is a clear link to value based on conservative, achievable and believable projections.

High ROI

The Revenue Growth Catalyst is a prudent investment that should deliver a minimum 10:1 ROI.

Flexible & Adaptable

The Revenue Growth Catalyst is flexible, and will work with both your current and future growth strategies.

Gain Clarity & Control

Remove conflict and debate about growth strategy, resulting in less talk and more action and execution.

Reduce Risks

Builds agility and innovation into their growth strategy while improving resiliency to change and disruption.

Holistic Growth

Drives short- and long-term growth in revenue, profits, and enterprise value.

Revenue Growth Catalyst

Gain more control of the growth of your agency or consultancy.

And out-position 99% of your competitors and retain clients longer in the process.

Before Agency Growth OS

You’re selling the same thing as competitors
Your prospects don’t fully understand the value you can provide them
Prospects have unrealistic expectations about results

The prospect considers you “high-risk” because they must spend money up-front for benefits that can’t be quantified or guaranteed.

After Agency Growth OS

You have a unique service no one else offers
Your service clearly links to desired business outcomes and financial performance
Your service quickly delivers a positive ROI within 60-90 days

The prospect wants your service because they can see a clear path to a quick and significant Return On Investment.

Results our clients experienced


Improvement in close rates


Decrease in sales effort


Days to generate client ROI


Annual revenue growth from customer retention

How we work with agencies and advisors.


The Revenue Growth Catalyst software makes it easy for you to create a data-driven sustainable growth strategy that turns a few 1% improvements into 20% annual growth in revenue, profits, and company valuation.


The Momentum and Liftoff programs provide additional and ongoing training on how to use the tools Revenue Growth Catalyst to deliver more value to clients and grow your agency faster and more profitably.


In the Escape Velocity program, we work hand-in-hand with a select few agencies to help them further develop their thought leadership, create their own benchmarking program around it, and build an agency attractive to strategic investors.

The Revenue Discovery

See the Revenue Growth Catalyst in action


Schedule a Revenue Discovery

Let’s have a brief conversation to discuss your business, goals, and to confirm fit with the Revenue Growth Catalyst.


Run Your Data Through the Growth Catalyst

Under mutual NDA, we’ll enter your data into the Revenue Growth Catalyst software to identify risks and opportunities for growth.


Identify Your Growth Opportunities

Our clients typically see 20-40% annual gains in revenue, profits, and valuation metrics after the Value Discovery.