New to Agency Growth OS? Start here.
The future of growth strategy is here… and your clients will love it.
To grow your agency in 2023 and beyond, you must overcome some serious challenges:
Extreme Competition
There are more agencies, consultants, freelancers, and Do-It-Yourself options available to your prospects, making it increasingly difficult to stand out in a meaningful way.
Economic Uncertainty
Rising inflation triggered by unstable energy prices and geopolitical issues.
Boston Consulting Group research shows only 14% of companies grew during the last four recessions.
Clients Demand ROI Quickly
During a slow economy, business spending is more conservative and clients are more demanding. Fail to deliver ROI within 60-90 days, and you risk being thought of as ineffective or unnecessary.
Future-proof your agency with the Revenue Growth Catalyst
Deliver a unique service that only you can offer, that is clearly linked to quantified value, and delivers a positive Return On Investment within 60-90 days.
The Revenue Growth Catalyst can provide you with this unique competitive advantage.
What is the Revenue Growth Catalyst?
The Revenue Growth Catalyst is a unique new revenue growth service agencies and advisors can provide for their cients to help them grow in a structured, predictable way.
What makes it unique?
The engine of the Revenue Growth Catalyst is the Revenue Growth Operating System. It’s a proprietary, comprehensive organic growth framework designed to drive maximum financial performance from minimal client effort and change.
Organized and implemented effectively, agencies and business advisors can help their clients turn a few small 1% improvements into 20-40% annual growth in revenue, profit, and enterprise value.
How the Growth Catalyst Software works…
The Growth Catalyst software makes it easy to integrate and implement the Revenue Growth OS into your client’s business.
Comprehensive Diagnostics
Step one is a thorough diagnostic and benchmarking process that helps the consultant (and the client) gain a detailed understanding of the company’s ability to create and sustain growth. These diagnostics reveal the current state of the business and compare their answers/scores to top-performing companies.
Data-Driven Prescriptives
Armed with data that directly translates into financial performance, you work with your client to conduct a thorough and advanced analysis of their opportunities for growth. This context adds a deeper understanding of the financial impact of their choices, and they gain a greater understanding of their growth potential.
Predictive ROI
The Grow Module helps you and your clients execute their new data-driven growth strategy. The Revenue Growth Catalyst not only accelerates your client’s short-term revenue growth, but also impacts long-term growth and enterprise value in many different ways. This adds a new dimension to your services and a greater appreciation to the value you provide.
The future of growth strategy.
Businesses that actively measure, manage, and improve their growth strategies grow up to 7-times faster.” – McKinsey & Co
Context
Leaders must measure and manage both quantitative and qualitative data to make good decisions about growth. Unfortunately, intangibles such as strategy, innovation, brand, agility, and resiliency are often neglected because they’re difficult to measure.
The Future of Growth Strategy
Companies who actively measure, manage, and improve their strategies grow almost 7-times faster than those that don’t… regardless of sector. Source: McKinsey – Getting Tangible About Intangibles – the future of growth and productivity.
A Tool to Measure and
Manage Growth Strategy
The Revenue Growth Catalyst puts hard measures on “soft” areas of the business that are often neglected because they’re difficult to measure.
Financial Impact
Companies with high Growth Catalyst Scores grow 3-7 times faster than companies with low scores. The Growth Catalyst helps clients drive short- and long-term financial performance, improve agility and resiliency, and reduce risks associated with growth.
The higher a company scores on the Growth Catalyst – the faster they grow.
The clear link to value exists because the benchmark score is directly tied to the growth drivers of the business. As a company improves their score over time, their growth rate also increases.
Clear Link to Value & ROI
Companies with higher benchmark scores grow significantly faster than companies with low scores.
Predictive Growth
Scores link strategy to capabilities, capabilities to performance, and performance to growth.
The Revenue Growth Catalyst is like mission control for your client’s growth strategy.
It brings all critical information together in one place to simplify growing the business.
Comprehensive & Organized
Our holistic approach drives both short- and long-term financial performance in revenue, profits, and enterprise value.
Quantifiable Results
Inspire data-driven decisions and gain a realistic understanding of timescales and milestones.
Predictive ROI
The Revenue Growth Catalyst gives clear measures to predict and demonstrate Return On Investment.
Flexible
Works with any client growth strategy (all 18 of them), both currently and in the future.
Repeatable
Help your clients grow in a methodical, predictable, repeatable way while building a culture of innovation and agility.
Constant Forward Progress
Align teams around priorities, inspire data-driven decisions, and gain a realistic understanding of timescales and milestones.
How the Growth Catalyst creates competitive advantage for agencies.
Agency Growth OS and our 120 Growth Catalyst software gives companies a systematic and quantified view into the problems and growth opportunities across a business. Covering both quantitative and qualitative data, it puts hard measures on soft areas that are often neglected because they are difficult to measure.
Differentiate
Stand out in your marketplace or niche with a clear and direct link to quantified value and ROI.
Thought Leadership
Conducting diagnostics and benchmarks allows you to collect unique data and develop your own unique insights.
Sell More Strategy
The Growth Catalyst identifies opportunities and positions agencies to conduct more high-value strategy work.
Compete Better
Creating unique, quantified value allows you to win more in competitive situations and punch above your weight against larger firms.
How the Revenue Growth Catalyst improves financial performance.
Client Acquisition
Client Retention & LTV
Profitability
Equity Value
Your clients will love it, too.
Quantifiable Results
There is a clear link to value based on conservative, achievable and believable projections.
High ROI
The Revenue Growth Catalyst is a prudent investment that should deliver a minimum 10:1 ROI.
Flexible & Adaptable
The Revenue Growth Catalyst is flexible, and will work with both your current and future growth strategies.
Gain Clarity & Control
Remove conflict and debate about growth strategy, resulting in less talk and more action and execution.
Reduce Risks
Builds agility and innovation into their growth strategy while improving resiliency to change and disruption.
Holistic Growth
Drives short- and long-term growth in revenue, profits, and enterprise value.
Gain more control of growth.
And out-position 99% of your competitors and retain clients longer in the process.
Before the Growth Catalyst
The prospect considers you “high-risk” because they must spend money up-front for benefits that can’t be quantified or guaranteed.
After the Growth Catalyst
The prospect wants your service because they can see a clear path to a quick and significant Return On Investment.
Results our clients experience
90%
Improvement in close rates
43%
Decrease in sales effort
60-90
Days to generate client ROI
How we work with agencies and advisors.
Software
The Revenue Growth Catalyst software makes it easy for you to create a data-driven sustainable growth strategy that turns a few 1% improvements into 20% annual growth in revenue, profits, and company valuation.
Hands-on
In the Escape Velocity program, we work hand-in-hand with a select few agencies to help them further develop their thought leadership, create their own benchmarking program around it, and build an agency attractive to strategic investors.
The Revenue Discovery
See the Growth Catalyst in action
01
Schedule a Revenue Discovery
Let’s have a brief conversation to discuss your business, goals, and to confirm fit with the Revenue Growth Catalyst.
02
Run Your Data Through the Growth Catalyst
Under mutual NDA, we’ll enter your data into the Revenue Growth Catalyst software to identify risks and opportunities for growth.
03
Identify Your Growth Opportunities
Our clients typically see 20-40% annual gains in revenue, profits, and valuation metrics after the Value Discovery.